Martin Jol wants to freshen squad with 20 year-old striker
As it stands, the Whites have one of the oldest starting elevens in the league, despite Jol openly admitting his legacy at the club would be to bring down the average age of the squad.
And the front line is an area that the Dutchman believes could be re-shaped, with both Dimitar Berbatov and Mladen Petric both the wrong side of 30.
Baptistao, at only 20 years of age, fits the bill perfectly.
The Rayo Vallecano player is being watched by other clubs as well, though, with Sunderland and Atletico Madrid considering moves after a fine campaign in Spain so far.
He moved to Rayo at only 16 years of age and this season has seen him shunted into the limelight after the club lost Michu to Swansea City over the summer. With 6 goals to his name so far, his stock is on the rise.
His club, though, are unlikely to be willing to lose another star player after Michu's departure - and subsequent success in Wales - though a £6.5 million release clause on his contract may force their hand.